Social media can be a great tool to communicate new initiatives, warn occupants of maintenance work or potential issues, and field occupant complaints.
For facility managers, it can be hard to find time to give every task – every piece of equipment – the time it deserves. So when it comes to maintaining a social media presence, many facility managers balk at the thought of adding another item to their already seemingly endless to-do list. In the words of YouTube sensation Kimberly “Sweet Brown” Wilkins, “Ain’t nobody got time for that!”
The problem: many facility managers simple do not see the benefit of social media – Facebook, Twitter, etc. But these sites can actually help streamline a very important role – dealing with occupants. Social media can be a great tool to communicate new initiatives, warn occupants of maintenance work or potential issues, and field occupant complaints.
How Facility Managers Can Utilize Social Media
- Deciding What to Post: First, consider the type of content you plan to post. Do you plan to use social media to inform occupants? Do you plan to use social media as a way to interact with occupants and field complaints? One easy way to make this decision is to consider what people ask you about on a daily basis. Then, craft your social media plan accordingly.
- Pay Attention: Keep an eye on social media analytics and track the types of posts that your audience finds most helpful. These will be the posts that get the most likes, comments, shares, favorites, retweets, etc. The type of interaction is highly-dependent on the social media platform.
- Decide Where to Post: To help you make this decision, ask your occupants about their social media usage and what sites they feel will be most helpful. Different social media sites allow you to craft your messages in very different ways – attracting different demographics along the way. You may decide to utilize each platform, therefor, in very different ways. Instead of posting the same message to Facebook, Twitter, Instagram, etc., create different posts – different messages – for each platform.
- Remain Professional: This is especially important when fielding occupant complaints. Remember to always remain professional and to never be combative.
“Always be professional and respectful, and be careful of what you’re posting – especially when speaking about your campus or business,” said Lissie Odekirk, Digital Content Coordinator for Michigan State University’s Infrastructure Planning and Facilities Department.
Crockett Facility Services, Inc. (CFSI) Helps Free Up Your Time
Another great way to free up your time is to trust a few of your responsibilities to Crockett Facilities Services, Inc. (CFSI). We are an award-winning mechanical contractor servicing Maryland, Virginia and Washington, DC. When we manage the maintenance and operations of your buildings, we constantly identify and implement measures that reduce energy usage and improve the operating efficiency of the mechanical and HVAC equipment.
Request a Quote
To learn more about how Crockett Facilities Services, Inc. can help your business, please contact CFSI at 202.600.2787 or sales@crockett-facilities.com. With our mission-critical data center cooling services, we ensure your data centers, server rooms and network operating centers remain operational and functional.