Increasing Brand Awareness in the HVAC Service Industry with Vehicle Wraps – Watch our Video!
As a business owner or marketing executive, you a difficult job: generating brand awareness. How do you get your brand, contact information, and message exposed a large number of people? More importantly, how do you do this cost-effectively? Vehicle wraps can help!
Van Wraps: Every Traffic Jam Becomes a Marketing Opportunity
Vehicle wraps are becoming increasingly popular in today’s business world and for good reason. One van wrap generates between 30,000-70,000 views per day, making vehicle wraps one of the most effective forms of advertising. Wraps are ideal for promoting your company brand, products, services, or events.
What is Vehicle Wrapping?
Vehicle wrapping entails wrapping a car, van, or truck in aesthetically pleasing, brand-driven advertising, transforming an ordinary vehicle into a mobile billboard.
What are the Benefits of Vehicle Wrapping?
In order to stay relevant in today’s ultra-competitive business world, you have to keep your brand in the public eye. Vehicle wraps keep your company noticed – take a look at these statistics.
- Van wraps offer the lowest cost-per-impression when compared to other forms of outdoor advertising.
- Van wraps are affordable and can be utilized by businesses of all sizes.
- Unlike commercials, your potential clients cannot change the channel. The vehicle is on display, promoting your brand 24 hours a day, 7 days a week, regardless if you are driving down the highway or parked in front of your building.
- A fleet of wrapped vehicles can boost brand awareness and name recognition 15 times greater than any other form of advertising.
- More than 95% of Americans are reached by media targeting vehicle drivers and passengers.
What are the Basic Design Elements?
The design of any wrapped vehicle needs to be dynamic. Sometimes the van will be on the move. Other times, the van will be parked. The design needs to be effective in both situations. Remember, you have a very limited amount of time to capture the viewer’s attention, have your brand and message understood, and leave a lasting impression.
The trick is to prioritize the message and say more with a simple design. By doing this, your message will be more effective. The hierarchy should be: BRAND, TAGLINE, WEB and/or PHONE NUMBER. The brand should always be the primary message.
Crockett Facilities Services: Watch our HVAC Service Van Come to Life in Bowie, Maryland
At Crockett Facilities Services (CFSI), we wrapped our first vans last year. Not only did they clarify our service offerings, but they generated phone calls, increasing our visibility and brand recognition.
If you have any questions, please contact Crockett Facilities Services by calling 202.600.2787 or email sales@crockett-facilities.com and see how our MSCA GreenSTAR certified service technicians can help you. Since 2000, our customers have trusted us to run their high profile government and commercial buildings and mission critical data centers, giving them peace of mind. Contact us today to get a FREE assessment of your HVAC equipment. We’re in this Building Together!
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